“Having our website changed the way we deliver our product to people”
“Alte is creative and devoted. She definitely cares about my organization and what we do. She sticks to timelines and gets creative, successful work out quickly. After working with her on a small project, I was so blown away that I rehired her to completely revamp my website. Her knowledge of the customer web experience is thorough. Having our website changed the way we deliver our product to people!”
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Rabbi Chanoch Chaskind
maor.org
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WEBSITES
Maor
Background:
Maor creates free video content featuring lessons from the Lubavitcher Rebbe, aimed at both adults and children. Previously distributed via WhatsApp, Maor sought better control over their high-quality content by launching their own website.
Process:
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We began with in-depth discovery, including brand analysis, target audience research, competitor assessment, and website analytics.
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The website was completely redesigned, with each page optimized for a specific goal.
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We created compelling birthday dedication packages as a path to Maor's paid membership tiers, carefully developing the structure and incentives. A dedicated partners page was created to promote the benefits of paid partnership.
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Working closely with international designers, we prioritized user experience, from interface design to website forms.
Results:
Maor now boasts a thriving online presence with a user-friendly website. Their exceptional content is showcased effectively, attracting new users and making it easy for existing members to access their favorite resources.
BROCHURES
Pocono Kosher
Background:
Pocono Kosher is a catering service with beautiful grounds and exceptional hosting capabilities. They sought to increase bookings for mid-size retreats during a lull in demand.
Process:
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Our discovery session pinpointed ideal communities that would benefit from Pocono Kosher's convenient location and superior service.
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We interviewed past clients to uncover the key benefits that attracted them to Pocono Kosher, informing the messaging in the new brochure.
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A six-sided brochure was crafted, undergoing thorough wireframing and review. A talented designer then created a visually appealing final product.
Results:
The brochure was strategically mailed to targeted homes, leading to a successful increase in bookings within a new community.
“A powerful piece – expertly crafted”
“Your copywriting was a powerful piece – expertly crafted and delivered exactly what I needed. I'm so grateful for your work, and the results speak for themselves!”
Rabbi Benny Rapoport
Pocono Kosher Founder
“It creates a strong impression of our project's significance and potential impact”
"This pitch deck has been a powerful tool for me. I've used it successfully to secure funding from individuals and foundations, and I have an important pitch coming up. It creates a strong impression of our project's significance and potential impact, which is crucial for convincing people to invest."
Yossi Kahana
Director of Seminary Development
PITCH DECKS
Bais Rivkah Seminary Building Campaign
Background:
Bais Rivkah Seminary, a renowned girls' seminary in Crown Heights, Brooklyn, is expanding its campus to increase student capacity and broaden its impact within the worldwide Chabad-Lubavitch community. A fundraising campaign was launched to support this ambitious project.
Process:
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We centered the fundraising strategy on celebrating the extraordinary accomplishments of Bais Rivkah alumnae. Powerful interviews transformed into compelling case studies, showcasing their impact as educators, leaders, and community builders around the world.
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Donor research uncovered a strong interest in quantifiable outcomes. We included research highlighting the long-term impact of Jewish education and the role of Bais Rivkah in countering assimilation.
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A collaborative process between copywriter and designer resulted in a visually striking and impactful pitch deck.
Results:
The pitch deck is actively being used to secure funding for this vital project. By highlighting the proven success of Bais Rivkah alumnae and their lasting contributions, the deck effectively supports the seminary's mission and expansion.
EMAIL SERIES
Lubavitch Bucks County
Background:
Lubavitch of Bucks County is a Jewish organization centered in Newtown, Pennsylvania that create a welcoming and inclusive environment for all Jews in Bucks County, regardless of their level of observance or knowledge. They sought to re-engage their community with Rosh Hashanah services after a period of reduced in-person activity due to COVID-19.
Process:
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A detailed questionnaire provided valuable insights into community interests, communication preferences, and overall marketing effectiveness.
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A three-email series was crafted using engaging storytelling, highlighting the human element, while incorporating best practices and a clear funnel structure.
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A video walkthrough clarified the themes and goals of the email series. A round of revisions ensured the final product aligned with the strategy.
Results:
The email series achieved a 36.9% open rate, significantly exceeding the average open rate for the industry. This demonstrated the effectiveness of understanding the community and utilizing a compelling, human-centered approach to messaging.
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“I felt confident I was sending out something that resonated.”
Before working with Alte , I struggled to find creative ways to engage with my community. I even researched other templates for inspiration. Alte completely exceeded my expectations. Her video walkthroughs were invaluable and her first email draft was so exceptional. I was relieved to be free from writing something mediocre myself and felt confident I was sending out something that resonated with the community . If you want emails that spark interest, communicate your message effectively, and have a creative edge, I highly recommend Alte."
Rabbi Aryeh Weinstien
Chabad Bucks County
“It went from a vague vision to actual clarity”
"I can't believe what was accomplished; it was like the power of a nuclear explosion. It went from a vague vision to actual clarity, fleshed out with specific wording, a breakdown in content, and a presentation. I cannot recommend Alte highly enough. I'm blown away."
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Rabbi Benny Rapoport
undefeated.info
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COURSE LAUNCH
Undefeated
Background:
Turbulent times lead to big questions, and the war that broke out in Gaza raised plenty of them. Rabbi Rapoport, a Chabad shliach, wanted to educate his community and give shluchim the tools to educate theirs with a comprehensive, source-based course defending Israel's position.
Process:
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We began with in-depth discovery, understanding why a shliach may need this course and what transformation will happen in their community.
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I named the course and created the tagline, establishing a course identity.
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A compelling course sales page was crafted to showcase the transformation that can happen through this course.
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Passionate emails and strong social media blurbs were created to evoke feelings and commitment to the cause.
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Working closely with designers, we created a strong visual identity to show the spirit of "Undefeated".
Results:
The course launch made waves, sparking conversation in many communities.